The 4 Ps of inbound product management

While this series of posts will be themed around ‘productizing’ AI, I will not be surprised if they apply to productizing any idea or concept. So let’s get into the 4 Ps - Problem, Persona, Purpose , Product. Understanding the problem is important, but most product managers jump into defining product specs after that. To me, understanding the problem is an important first step. It helps you understand the problem space you want to build for, but it is not enough to define product specs. That’s where the next two Ps come to your use. There could be many personas involved with the problem you are trying to solve for. Narrow down the personas you want to build for. This is extremely important before you get to the next P - Purpose. People are the prime movers of any organization. They design and execute on plans. Personas are people (usually). Understand their purpose. What purpose do they serve for themselves, their company, its stakeholders and its customers while working in that problem space. Understanding their purpose will lead you to the next step - Product. Build you product specs to satisfy the purpose, not just the problem. Build for these 4 Ps and in that order; and you will be on your path to building AI products with high adoption. #machinelearning #artificialintelligence #abhayPracticalAI